Programming for the Community We Have

There’s a concept I keep coming back to lately—one that’s been reinforced by books like Fanocracy by David Meerman Scott and Reiko Scott, and Fans First by Jesse Cole. At its core, it’s simple: remove friction. Take away the pain points your audience experiences so it’s as easy as possible for them to say “yes” to your organization—and to come back again. In community theatre, we spend a lot of time thinking about the art (as we should), but for many patrons, the experience starts long before the lights go down. It starts when they buy a ticket, when they walk through the door, and when they try to figure out where to go. Every small moment of confusion or inconvenience becomes a barrier between them and enjoying the work we’ve put so much effort into. The good news is that many of these barriers are fixable—and often simpler to fix than we think. At Manhattan Arts Center, I ran into one of these friction points almost immediately. We had three different ways to admit people into a show: scanning a QR code from a phone, tearing a physical ticket, or checking season ticket holders off a printed list. From an operations standpoint, it was inefficient (and confusing). From a patron standpoint, it was unclear. There was no single expectation for how entry worked, and internally we didn’t have a clean way to know who had arrived or who we were still waiting on. So I asked a simple question: why are we doing it this way? That led to another: why don’t all our tickets just have QR codes? The initial answer was that our printer couldn’t handle it. But instead of stopping there, I kept asking why. It turned out the fix was simply updating the software on our Boca printer. Once that was done, everything shifted. Every ticket—digital or physical—could be scanned the same way. Now we have one system, one expectation, and one process. It’s faster, clearer, and it gives us better information in real time. The second example is even simpler—and honestly, one we should have addressed sooner: Bathrooms. If you’ve worked front of house for any amount of time, you know this is one of the first questions new patrons ask. It’s a basic human need, and if someone doesn’t know where to go, they’re not fully settled. They’re not comfortable yet, and they’re not ready to engage with the performance. For a long time, our solution was verbal. Someone would ask, and we’d point them down the hall and to the left. It worked—if someone was there to ask. But that still creates friction. It requires the patron to stop, find someone, and ask a question they may not even want to ask. So we added clear signage in key locations to guide people where they need to go. It’s not flashy, but it removes a barrier and allows patrons to solve the problem on their own. One more quick example: ticket purchases at the box office. When I first arrived, if someone paid with a credit card, we had to manually type the number into the machine. With a bit of setup, we connected a Square terminal to our ticketing system so patrons can tap or insert their card like they would anywhere else. It’s a small change, but it speeds up transactions and meets expectations people already have. That’s really the point of all of this. Most of these fixes are not complicated. They’re the kind of things that seem obvious once you stop and look at them—but they’re easy to miss in the day-to-day hustle. When we remove friction, we’re not just making operations smoother—we’re creating an environment where patrons can relax faster, feel more confident, and focus on why they came in the first place: the art. You don’t have to fix everything at once. Start small. Fix one thing, then the next. So here’s the real question: where are the friction points in your organization—and what’s one small change you could make this week to remove one of them? Chaz Coberly, JD, MFA President, Association of Kansas Theatre

Bring Kansas theatres to your venue

Greetings fellow Kansas theatremakers! I want to be the first to welcome you back to the officially reinstated Association of Kansas Theatre. The AKT Board has been hard at work getting this newly reformed organization off the ground, and we are pleased to share that we have officially received our IRS determination letter granting us 501(c)(3) nonprofit status. So, what is AKT? The original Association of Kansas Theatre was a statewide theatre service organization formed in 1979. It operated successfully for decades before dissolving in 2012 after failing to file required paperwork. At the 2025 Kansas AACTFest in Lawrence this past spring, Theatre Lawrence Executive Director Jaime Ulmer mentioned that Kansas once had this organization—but that it had quietly disappeared. As someone relatively new to the field, I found myself asking simple questions: Why did it go away? and perhaps more importantly, why not bring it back? From there, things moved quickly. Organization emails were located, spreadsheets were curated, and outreach began. With enough persistence—and a shared belief that Kansas theatre benefits from connection—we rallied more than twenty theatres across the state who expressed interest in reforming AKT. A few months and nine board members later, we now find ourselves on the precipice of relaunch. At this point, you might reasonably be thinking: That’s helpful context—but what does AKT actually do, and why should I care? Fair question. AKT is organized around four core objectives: To promote standards of excellence in theatrical endeavors throughout the state To encourage and facilitate the exchange of ideas among theatres to foster growth and improvement To support theatre arts in Kansas through educational opportunities such as workshops, festivals, conferences, and other initiatives deemed effective by the Board of Directors To establish a Kansas membership affiliated with the American Association of Community Theatre (AACT) In short, we are here for you. We are here for Kansas theatre—and to provide support, resources, and connection to help your organization thrive. What does that look like in practice? Currently, we are working toward launching a statewide theatre conference in March 2026, bringing together theatre professionals from across Kansas for workshops, learning, and networking. We also plan to develop educational materials on our website so theatremakers can access practical information on a wide range of theatre-related topics. Perhaps most importantly, AKT exists to help you find your people—to ensure that when challenges arise, you are not navigating them alone. Our goal is to foster a network of knowledgeable, generous colleagues who can share experience, perspective, and wisdom. If we can accomplish that, we will consider AKT a success—but only if we do this work together. I very much look forward to meeting you and to building the future of Kansas theatre alongside you. Thank you for being part of this renewed effort. Chaz Coberly, JD, MFA President, Association of Kansas Theatre 

AACT releases updated edition of the essential guide to strong, effective leadership for community theatre boards

The Kansas Arts Network will be hosting their annual state advocacy day in Topeka on Tuesday, Feb. 3. Save the date for the 2026 Kansas Arts Advocacy Day at the Statehouse! Arts advocates from across the state will meet in Topeka to connect with legislators about the importance of public funding for the arts. This is an important opportunity to tell our elected officials about the importance of state-level arts funding and the critical role that the arts play in each of our communities. Click here for more about the event and the Kansas Arts Network.